Integrated Campaign

Car2Go Surge Order

Car2go came to Bakery with the challenge of activating Comic-con with a tight budget and no access to the convention itself. Keeping these unique constraints, we decided to form the Surge Order, a fictional hacker society determined to fight against the surge pricing of car2go's competition. By "hacking" into our clients social channels and conducting elaborate scavenger hunts for rare comics, we reached a substantial amount of impressions for a fraction of the normal cost.