Arcade Midtown Kitchen

The brainchild of Executive Chef Jesse Perez, Arcade Midtown Kitchen, is quickly garnering praise from all around the country and was named as one of the top 40 new restaurants of 2013 by Eater.com.

My team and I were tasked to spread the word of such delicious food. Therefore, we combined contemporary design with pinches of vintage aesthetics into Arcade’s website, photography, illustration, animation and apparel to make their image as appealing and tempting as their food.